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Brand Failures in the World of Social Media and Lessons Learnt

Experienced social media managers are well aware of the unpredictable nature of the medium. While some campaigns tend to go viral in a matter of minutes, some others like American Apparel’s Sandy Sale...

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When companies forget about the power of Social Care

More and more customers are using social media to connect with and keep in touch with brands via social media channels. And as this has become a more common channel of communication, customers are...

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Bullying In The Wired World,The Downside Of Connected Era

Social media can take a toll on individuals, here’s proof – Canadian tennis professional, Rebecca Marino quit the sport, following a bout with depression that has been  linked to cyberbullying on...

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How Social Media Revolutionized Communication

Here’s a well-kept secret. The Internet has always been social, hence the concept of “Social Media” is not new. When defense contractor Ray Tomlinson first sent an email in 1971 to a computer placed...

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So,You Think You Are a Social Media Guru?

Sure you can blog, update your Facebook, Twitter pages to your heart’s content. But do you have a plan to manage your Social Media efforts or track Social Media ROI, simply put are you a Social Media...

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Are You Setting Your Business Up for a Social Media Disaster?

Has it always been good to be social? Maybe not. When GoDaddy’s former CEO, Bob Parsons posted a video of him killing and butchering an elephant in Africa (while claiming to help locals with food...

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